Wall’s Commitment to Nutrition
All Max (Paddle Pop) Kids ice creams with this logo have been formulated in order to respect nutritional criteria for calories, saturated fat and added sugar.
At Wall’s we strongly believe that within a healthy, balanced diet and active lifestyle there is a place for occasional treats, or fun foods. Such foods, like ice cream, are appealing to children, for instance through their fun tastes, textures, shapes and colours so we believe that these foods should be responsibly formulated.
Unilever is committed to help 1 billion people take actions to improve their health and wellbeing through the Unilever Sustainable Living Plan*, and considering that children being overweight is a continuing concern globally with up to 200 million school aged children being either overweight or obese1, we have taken responsibility by setting nutritional limits to our total range of ice creams for kids’ so that mums can be reassured that Wall’s kids’ ice creams with this logo contain no more than:
- 110kcal per serving
- 3g of saturated fat per serving
- 20g of added sugar per 100g
Wall’s has brought out The Max Kids’ Adventure Guide created in association with a leading Child Development Psychologist, Dr Amanda Gummer. Mum’s are always looking for ways to entertain the kids’ so the guide focuses on the principle of letting kids be kids. With the dropping number of children enjoying traditional, outside play, the Max Kids’ Adventure Guide provides a solution - imaginative and active games for all the family.
You can download the Max Adventure Kids’ Guide
1. International Obesity Taskforce, The Global Epidemic
*For more information on the Unilever Sustainable Living Plan, visit http://www.unilever.com/sustainable-living/
*Disclaimer for use in each country: Must be checked and approved by local legal and regulatory colleagues taking into account local regulations, commitments etc.